These days, Consumers want more data and value-add services at lower costs – or even free. With the expansion of Wi-Fi and decrease in Voice revenues, Telcos are feeling the heat. As SIM-only and pre-paid plans become more prevalent, ARPU will continue to decline. Innovation and Partnerships are the ticket to re-engage Consumers, build trust, and lift Telco revenues.
The integration of First-Screen Media into a Telco ecosystem builds Consumer loyalty via a clear, transparent, 2-way partnership. With CellBoard’s system of valued rewards, incentives and tailored content, churn rates, customer drop off, and SIM Card switching all decline. CellBoard is also optimized for Wi-Fi, allowing Telcos to monetize usage and decrease network load. These, in our opinion, are good things that make great business.